GEO: optimizing for AI answers, not just clicks

Search used to have one outcome: a ranked list of links. Generative engines have added a second outcome: a synthesized answer that mentions no links and delivers no traffic.

Generative Engine Optimization is the practice of structuring content so that AI systems cite it when synthesizing answers. Pages that define terms precisely, provide verifiable claims, and organize information the way a model would summarize it are more likely to be cited.